Project overview
Challenge
Create an identity capable of expressing a hybrid space that sits between a guesthouse, a creative residency and a sensory retreat. Preserve the simplicity of a sincere brand while revealing the contemplative and emotional depth of Villa Roswell.
Solution
Imagine a visual universe where graphic minimalism and atmospheric depth coexist naturally.
Typography, color and iconography work together to express a warm, refined and sunlit sense of hospitality.
A visual territory that captures the spirit of Villa Roswell.
Results
A brand that lives naturally across every touchpoint, both physical and digital.
Signage, website, stationery and content now align to make Villa Roswell a place inhabited by its identity as much as by its guests.
Villa Roswell is more than a place. It is an atmosphere.
Every space tells a story of light, texture and calm.
We translated this sensory experience into a visual narrative that feels authentic and contemplative, inviting the eye to pause, breathe and wander.
Before:
An identity shaped by light
The logotype, sculptural and grounded, evokes the quiet strength of mineral architecture surrounding Villa Roswell.
Its form is inspired by solar geometry and cosmic symbols to express the duality of the villa: intimate yet open, earthy yet airy.
The palette explores tones of clay, sand, earth and deep blue, inspired by the natural environment and the sky that envelops Villa Roswell.
A sensory and coherent communication system
Posters, stationery, stories and publications extend the same soft visual language.
Every format celebrates the light, materials and lines of Villa Roswell in a simple, honest and inspiring expression.
A brand that breathes and welcomes.
A digital design that feels alive and atmospheric
On both mobile and desktop, the experience conveys the materiality, the light and the spaciousness of Villa Roswell.
Soft transitions, expressive typography and a visual rhythm inspired by the movement of the sun create a gentle and intuitive immersion.
An elegant and fluid interface designed as a natural extension of the villa itself.
A global, fluid and structured brand system
From print to digital, every format reflects the same level of coherence, warmth and precision.
Modular systems allow Villa Roswell to express itself elegantly across all platforms while maintaining its unique character.
A cosmic and universal visual language
Villa Roswell stands out through a system of icons that connects sky and earth, imagination and materiality.
Sun, moon, stars and natural elements form a distinctive graphic vocabulary for the villa.
Full, essential shapes inspired by sculptural objects and artisanal motifs create a visual universe that is immediately recognizable.
© Agency: Yourst
© Creative direction : Fiona Grimaud & Blandine Jaillais
The final word.
“Yourst revealed the essence of Villa Roswell with finesse and coherence. A precise and elegant piece of work, perfectly aligned with our vision.”
Founder of Villa Roswell