Project overview
Challenge
Elevate the perception of an artisan brand so it can speak to a design-driven, international audience, while preserving the essence of the hand, the nobility of materials and the depth of craftsmanship.
Solution
Develop an artistic direction that honors the hand, the material and the precision of design.
We created a textured and refined visual universe where typography, light and colors highlight the character of each piece and the singularity of the artisans.
Results
A clearer, more desirable brand, ready to thrive across all digital and physical touchpoints.
A natural balance between emotion and structure, tradition and modernity, authenticity and sophistication.
Every Izyls creation carries a story, a gesture and a savoir-faire that has been preserved or reinvented.
Our role was to translate this richness into a cohesive visual language that magnifies the hand, reveals the beauty of materials and captures the essence behind each piece.
Before:
A renewed visual and creative strategy
We redefined Izyls’ identity to strengthen its expressiveness and timeless character.
The logo, inspired by the rhythm of artisanal gestures and repeated patterns, symbolizes the meeting point between traditional skills and contemporary design.
The palette, soft and organic, enhances natural materials and the tones of handmade work.
Showcasing and elevating craftsmanship
Izyls celebrates the work of the hand.
We designed a digital ecosystem that presents each creation as a singular piece, contextualized and brought to life through its artisan, its technique and its story.
A curatorial approach that elevates craftsmanship to the level of collectible design.
A digital experience that feels alive and sensorial
On mobile and desktop alike, the experience aims to make the material, the gesture and the light tangible.
The design extends the Izyls universe with fluid transitions, expressive typography and a narrative inspired by workshops and handmade creation.
An interface that feels simple, elegant and deeply human.
One vision, across every format
Photography, video, social media, newsletters and campaigns.
Every format follows the same visual coherence and sensibility.
An identity that breathes texture, material and light, where strategy serves emotion and storytelling.
A complete and harmonized brand system
From print to digital, each medium expresses the same level of coherence, authenticity and elegance.
Modular systems allow the brand to speak fluidly across all touchpoints while preserving the singularity of each artisan and each creation.
© Agency: Yourst
© Creative direction : Fiona Grimaud & Blandine Jaillais
The final word.
“Yourst captured the soul of Izyls and translated it into a clear, contemporary and sensitive identity. A collaboration marked by precision, empathy and true artistic understanding.”
founder of Izyls