{"id":8730,"date":"2025-10-26T09:56:08","date_gmt":"2025-10-26T09:56:08","guid":{"rendered":"https:\/\/yourst.agency\/oodaj\/"},"modified":"2026-02-05T09:46:43","modified_gmt":"2026-02-05T09:46:43","slug":"oodaj","status":"publish","type":"page","link":"https:\/\/yourst.agency\/en\/oodaj\/","title":{"rendered":"Oodaj"},"content":{"rendered":"\t\t
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Project overview<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Bring a digital brand to life in a universe often associated with mysticism and confusion.<\/p>\n

Give Oodaj a scientific yet sensorial posture that highlights material, transparency and simplicity while keeping the experience accessible and intuitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Design a visual territory rooted in reality: mineral colors, balanced typography, natural light.<\/p>\n

An identity that expresses both scientific precision and the poetic nature of minerals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A structured, coherent and desirable brand ready to deploy across all touchpoints.<\/p>\n

A clearer, more educational and more engaging e commerce experience designed for both curious users and knowledgeable collectors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tart direction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tbrand identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tbrand identity<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tpackaging<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tprint<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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            • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tillustration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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              • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tgen ia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                The emotion of minerals, the clarity of digital<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t
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                Every Oodaj stone tells a story shaped by time, transformation and matter.
                We captured this sensitivity within a visual universe that feels calm, bright and grounded, where digital disappears to let the material speak.
                An experience designed to convey knowledge as much as emotion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                Before:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                A renewed visual and creative strategy<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                The Oodaj logo is inspired by the purity of natural forms.<\/p>\n

                Its organic silhouette evokes the curve of a polished stone and the movement of the hand that shapes it.<\/p>\n

                The typography is stable and precise, expressing trust, clarity and scientific accuracy.<\/p>\n

                The chromatic palette is taken directly from the mineral world: ochre, amber, jade green, sky blue and clay brown.<\/p>\n

                Soft, luminous tones that perfectly support a pedagogical and sensorial universe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                JASPE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                CORNALINE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                QUARTZ ROSE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                GRENAT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                CRISTAL<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                MALACHITE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                OLIVINE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                CELESTINE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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                AGATE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                A platform that highlights the uniqueness of every stone<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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                We designed an e commerce experience capable of presenting each stone as an encyclopedic micro story.<\/p>\n

                Composition, benefits, origin, usage, real photography: each product page becomes a clear and reliable narrative.<\/p>\n

                A design that simplifies exploration and supports learning.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t
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                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t

                Raw and distinctive
                illustrations<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t

                Hand drawn shapes reflect the diversity of the mineral world.<\/p>\n

                They add texture, rhythm and warmth to the interface without distracting from the content.<\/p>\n

                A simple and expressive graphic language that immediately identifies the brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                A coherent and vibrant print and social media system<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t

                From e commerce to social media, the brand expresses itself through a unified visual language.<\/p>\n

                Print and digital assets ensure visual continuity across packaging, labels, guides and educational content.<\/p>\n

                A global system dedicated to simplicity and transmission.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                \n\t\t
                \n\t\t
                \n\t\t\t\t
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                <\/div>\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t
                <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t

                A harmonized expression across all formats<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t

                Oodaj speaks to a community that values beauty as much as truth.<\/p>\n

                Every visual, every typeface and every interaction reinforces this intimate relationship between knowledge and emotion.<\/p>\n

                A brand that inspires trust, curiosity and connection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                \n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t

                \u00a9 Agency: Yourst<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

                \n\t\t\t\t\t\t\t\t\t

                \u00a9 Creative direction : Fiona Grimaud & Blandine Jaillais<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                \n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t\t\t\t\t

                The final word<\/b>.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

                \n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\t

                \u201cWorking with Yourst has been a true revelation. The team immediately understood the sensitivity of the brand and the way I wanted to express the beauty of minerals. Thanks to their vision, Oodaj now has a clear, educational and deeply authentic identity that reflects my values.\u201d <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
                \n\t\t\t\t
                \n\t\t\t\t\tJade
                Founder of oodaj<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Project overview Challenge Bring a digital brand to life in a universe often associated with mysticism and confusion. Give Oodaj a scientific yet sensorial posture that highlights material, transparency and simplicity while keeping the experience accessible and intuitive. Solution Design a visual territory rooted in reality: mineral colors, balanced typography, natural light. An identity that […]<\/p>\n","protected":false},"author":1,"featured_media":3504,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8730","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOodaj - Yourst<\/title>\n<meta name=\"description\" content=\"Discover the Oodaj project carried out by Yourst Agency: digital strategy, design and performance serving an ambitious brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yourst.agency\/en\/oodaj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oodaj - Yourst\" \/>\n<meta property=\"og:description\" content=\"Discover the Oodaj project carried out by Yourst Agency: digital strategy, design and performance serving an ambitious brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yourst.agency\/en\/oodaj\/\" \/>\n<meta property=\"og:site_name\" content=\"Yourst\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T09:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yourst.agency\/wp-content\/uploads\/2025\/10\/realisation-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yourst.agency\\\/en\\\/oodaj\\\/\",\"url\":\"https:\\\/\\\/yourst.agency\\\/en\\\/oodaj\\\/\",\"name\":\"Oodaj - 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